State of the art innovative content on FashionUnited

In order to stay on the journalistic forefront, editorial department has been constantly improving the presentation of digital content. To boost the impact of FashionUnited articles, various multimedia storytelling forms have been developed, which allow to deliver stories to readers in the most attractive way.

At this point, multimedia is inseparable part of the daily newsroom: from an idea, through research and production to publication. Here are a few projects, which give a good impression:

Putting facts and dates in order with timelines

Pure London thrives as one of the UK’s fashion market’s main trade fairs. Biannual event continues to evolve and adapt to the industry's ever-changing landscape. FashionUnited took a moment to look back on some of Pure London’s milestone over the years since 2009.

360 degree view visual reports

House of Denim is the first platform of its kind, dedicated craftsmanship and innovation in the denim industry. The headquarters of this Dutch knowledge institute, Denim City, houses its own jean workshop, a laundry 'Blue Lab', an archive and even a store. Additionally, the denim hub acts the home base for students of the first and only Jean School in the world. Curious to see what it looks like? Then take a look inside the denim hotspot:

And interactive image reports

With more than 170k followers on social media, Dominic Chambrone a.k.a the Shoe Surgeon is seen as one of the most recognizable sneaker customizers in the USA. FashionUnited had a chance to follow the steps of shoe personalisation during one-on-one appointment at W-21, the Experimental Shoe Store of ECCO Sko A/S in Amsterdam, where Chambrone consulted directly with clients seeking to co-design their own shoes.

STEP 1

STEP 2

STEP 3

STEP 4

Travel around the globe with story maps

They say that the fastest way to anyone's heart is through their stomach. Although applying this quote to fashion industry may seem inadequate, more and more fashion retailers companies have added food corners in their stores in order to offer customers a unique shopping experience. We have gathered the most exciting concepts combining fashion and food in Europe in this interactive map.