State of the art innovative content on FashionUnited

In order to stay on the journalistic forefront, editorial department has been constantly improving the presentation of digital content. To boost the impact of FashionUnited articles, various multimedia storytelling forms have been developed, which allow to deliver stories to readers in the most attractive way.

At this point, multimedia is inseparable part of the daily newsroom: from an idea, through research and production to publication. Here are a few projects, which give a good impression:

Putting facts and dates in order with timelines

Pure London thrives as one of the UK’s fashion market’s main trade fairs. Biannual event continues to evolve and adapt to the industry's ever-changing landscape. FashionUnited took a moment to look back on some of Pure London’s milestone over the years since 2009.

360 degree view visual reports

House of Denim is the first platform of its kind, dedicated craftsmanship and innovation in the denim industry. The headquarters of this Dutch knowledge institute, Denim City, houses its own jean workshop, a laundry 'Blue Lab', an archive and even a store. Additionally, the denim hub acts the home base for students of the first and only Jean School in the world. Curious to see what it looks like? Then take a look inside the denim hotspot:

And interactive image reports

With more than 170k followers on social media, Dominic Chambrone a.k.a the Shoe Surgeon is seen as one of the most recognizable sneaker customizers in the USA. FashionUnited had a chance to follow the steps of shoe personalisation during one-on-one appointment at W-21, the Experimental Shoe Store of ECCO Sko A/S in Amsterdam, where Chambrone consulted directly with clients seeking to co-design their own shoes.


State of the art innovative content on FashionUnited


State of the art innovative content on FashionUnited


State of the art innovative content on FashionUnited


State of the art innovative content on FashionUnited

Travel around the globe with story maps

They say that the fastest way to anyone's heart is through their stomach. Although applying this quote to fashion industry may seem inadequate, more and more fashion retailers companies have added food corners in their stores in order to offer customers a unique shopping experience. We have gathered the most exciting concepts combining fashion and food in Europe in this interactive map.

Job Management Dashboard launched

To meet fashion recruiters’ needs and make their jobs more efficient and transparent FashionUnited has launched a dashboard where recruiters can easily manage their vacancies. It is a complete solution, which allows recruiters to add, edit and unpublish job vacancies as well as view associated applicants.
What makes the new Dashboard unique is the simplicity of the interface without any loss of functionality.

In the new tool recruiters can choose from three job posting modalities. Depending on the layout, you can make your posting more or less visually complex.
The new Job Management Dashboard allows recruiters to be on top of their job postings at any moment:

  • checking how many jobs are online and how many had been archived
  • checking how many applications each vacancy has received
  • modifying the placement of the ads
  • All jobs posted through the FashionUnited HR Dashboard can also be published automatically on the recruiter’s own company website with the job embedder tool.

    We believe the new, intuitive Job Management Dashboard answers contemporary recruiter’s needs and helps them find the perfect candidate efficiently and fast.

    Do you want more control and insights in your recruitment process? Contact [email protected] to try the new Job Management Dashboard for free.

    360 degree view into leading industry events

    The FashionUnited team of international editors work hard to ensure we always remain at the peak of industry’s innovations 24/7, which is why FashionUnited has featured strong visuals such as photographs, videos and soundbites alongside of to-the-point news articles. In addition, FashionUnited is always up to date with the latest technology, reflected in our recent use of 360 degree photographs and videos for store openings, trade fairs and fashion week shows.

    "We are always looking for new and innovative ways to tell stories and engage with our audience. Using 360 degree footage, although still in its infancy, is a great way to do that. It offers us the chance to take our readers to the front row of fashion week, or backstage. It also lets us take them on a virtual tour through some of the industry's leading trade shows or behind the scene at new store opening. We believe 360 photographs and videos are a great asset in transferring that initial feeling of excitement to the readers”, says Esmee Blaazer, Project Manager at FashionUnited.

    360 degree videos

    The 360 degree videos are made with a special camera that is able to capture its entire surroundings simultaneously. This allows the viewer to experience the event through the eyes of an actual visitor. Scrolling with the mouse via laptop will enable to ‘look’ around the space. The same is possible via smartphone or tablet by using your finger to ‘look around’. Watching the video on fullscreen and sound allows a full experience.

    360 degree photographs

    Also 360 degree photographs are the visual of choice for many FashionUnited interactive reports. ‘Tags’ in the shape of a circle allow the viewer to unlock narrative elements directly from the image. By clicking on these tags more information, related photos or videos are being revealed.

    Images: FashionUnited

    Innovative Employer Branding tool from FashionUnited

    Innovation is at the heart of FashionUnited which why the FashionUnited Advent calendar 2016 was introduced as an engaging tool for employer branding on the German platform.

    24 established fashion companies introduced themselves as attractive employers in the FashionUnited Advent calendar. Next to surprising fashion professionals with useful presents, unique insights about the company and their company culture were shared to offer a first impression.

    “By making use of innovative employer branding tools like the FashionUnited Advent calendar, FashionUnited is creating opportunities that connect employers with employees and vice versa in a fun and engaging way”, says Lennard Minderhoud CEO from FashionUnited.

    Every day, from the 1st of December to the 24th FashionUnited users could open the corresponding door on our digital calendar. The partners participating varied from luxury goods retailers to athleisure brands and fast fashion champions.

    Following the successful results of the calendar, which included 24 happy partners as well as numerous participants, FashionUnited aims to roll out this initiative to other countries in order to offer FashionUnited's various partners the chance to present themselves in a unique way to potential future employees.

    1.000.000 potential career changes thanks to FashionUnited

    FashionUnited is proud to announce the 1.000.000th job application that has been submitted via the online fashion platform in the past 1.5 years. “This milestone is much more than just a number, considering that 1 million job seekers strived for a new professional challenge via FashionUnited”, explains FashionUnited CEO Lennard Minderhoud. Connecting job seekers with the industry and vice versa has always been at the heart of FashionUnited, next to sharing the latest industry news, insights and developments in more than 20 countries and 8 language. Over 80% of the world’s top fashion companies make use of FashionUnited’s HR and marketing solutions to attract international fashion talent.

    With more than 140.000 job applications that are being submitted every month, the B2B platform is on its way to connect even more job seekers with potential employers. On this professional journey, FashionUnited proves to be the platform of choice for many fashion experts.

    Are you also looking for a new challenge in the fashion industry? Then visit the FashionUnited career center.

    FashionUnited shares industry insights during live #PureHangout

    “Economies of Scale, and Uniqueness, the next steps for large and small retailers” was the topic of today’s #PureHangout session hosted by UK’s leading fashion trade fair Pure London. FashionUnited, represented by Lennard Minderhoud, FashionUnited CEO as well as UK editor Vivian Hendriksz, shared their insights on the industry together with Sophy Searight, Pure London Content Producer, during an discerning Google + Hangout discussion.

    Via #PureHangouts, Pure London has created an innovative format to connect industry influencers with fashion professionals keen on learning more on a specific subject in real-time.

    Those who missed the live interview on “economies of scale”, can watch it here:

    Join the upcoming #PureHangout with FashionUnited

    Fashion professionals interested in fashion retail should prepare for the upcoming Pure Hangout “Economies of Scale, and Uniqueness, the next steps for large and small retailers” on January 14th, 2016 at 2pm (GMT). Lennard Minderhoud, FashionUnited CEO as well as UK editor Vivian Hendriksz, will share their insights on the industry together with Sophy Searight, Pure London Content Producer, during the Google + Hangout session. The hangout makes it possible for anyone anywhere in the world to follow the interview.

    Pure London’s #PureHangouts connecting industry influencers live online

    With the #PureHangouts, Pure London has created an innovative format to share industry knowledge of handpicked key influencers in real-time. Although Pure interviews take place at the Air Street studios in Soho, London, Lennard Minderhoud and Vivian Hendriksz will connect live from their headquarters in Amsterdam, the Netherlands, where they will be answering various questions on “Economies of Scale”.

    “At FashionUnited we strive for more Fun & efficiency in fashion,” says FashionUnited founder, Lennard Minderhoud. Being part of #PureHangouts is exactly that. We engage with fashion professionals around the globe every day, providing industry news, exciting fashion jobs of top fashion companies as well as business intelligence. We are honored to be sharing our knowledge and years of experience during the Hangout session”.

    Everyone interested to follow the hangout can visit Pure London’s Google + Page here. Those unable to join the #PureHangout will find the session on YouTube afterwards.

    Win tickets to the Mercedes-Benz FashionWeek Amsterdam

    Calling all fashion lovers! Looking for a fun and fashionable unforgettable evening out with your closest friends? If your answer is “yes”, then look no further as FashionUnited has news for you! Those interested in attending the upcoming winter edition of the 24th Mercedes-Benz FashionWeek Amsterdam (MBFWA) now have the chance to win tickets for an one-of-a-kind evening, thanks to FashionUnited’s instagram challenge “Ready for the catwalk”.

    Between January 8th and 18th, Amsterdam’s Westergasfabriek will be home to exciting catwalk shows with designers and labels such as Jef Montes, Claes Iversen, Tony Cohen, Oilily, Army of Me, Mick Keus, Snurk, Aziz Bekkaoui, Jazz Kuipers and ‘Spijkers en Spijkers’.

    Sounds like the perfect fashion event for you? Then join the fun! FashionUnited has reserved 6 tickets for Jef Montes on the 15th of January for one winner and 5 friends. All you have to do to participate in the Instagram challenge is…

    Are you “ready for the catwalk?”

    • If you are, then show it!
    • Take a picture of your FashionWeek outfit, an accessory or one garment that you would like to wear at the MBFWA.
    • Follow @fashionunitedhq on Instagram.
    • Upload the picture to Instagram.
    • Tag FashionUnited (@fashionunitedhq) in the picture.
    • Add the hashtag: #FashionUnitedMBFWA
    • Do the above before the 11th of January 2016

    Please note that you have to follow these steps in order to be considered as a candidate for the competition.

    The participant with most likes receives the 6 tickets to see the Jef Montes show on the 15th of January. Since sharing is caring, why not increase the chance of winning by asking your friends to also enter the competition?

    The winner will be announced on the 11th of January. A comment below the pic will tell you if you won, so stay tuned!

    Designer sneak peek: Visit the Jef Montes show at MBFWA

    Jef Montes is the womenswear couture label by designer Jef Montes. It was founded in 2012 in Arnhem, The Netherlands. The aim of creating innovative materials stays an important factor within the exploratory identity of Jef Montes. He started working on collections with a strong focus on translating personal heritage, mostly founded in ancestral objects, to contemporary silhouettes executed in experimental fabrications.

    Win tickets to the Mercedes-Benz FashionWeek Amsterdam