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'Meta's AI advertising platform': Personalisation and targeting takes centre stage

Meta owner, Mark Zuckerberg (owner of Facebook, Instagram and WhatsApp), is focusing on AI advertising. The company is reportedly working on an artificial intelligence-based advertising platform that will allow advertisers to more easily personalise adverts and target them to a specific audience. The Wall Street Journal first reported this....

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Crocs launches return service in Europe

US footwear brand Crocs Inc. now allows customers in Europe to return worn shoes. Its take-back programme, ‘Old Crocs, New Life’, which was already established in the US, launched on Monday in Austria, France, Germany, the Netherlands, and the UK. In these countries, customers can now return their used Crocs to participating stores and outlets....

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Marcolin and Guess extend licensing agreement to 2040

Italian eyewear manufacturer Marcolin and US fashion company Guess?, Inc. renewed their exclusive licensing agreement for the design, production and worldwide distribution of Guess and Marciano branded sunglasses and eyeglasses. The partnership, originally set to run until 2030, was extended for a further ten years to 2040. "We are delighted...

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In times of crisis, luxury brands turn to the new guard of designers

Matthieu Blazy at Chanel, Jonathan Anderson at Dior and Demna at Gucci: luxury’s leading brands turned to the creativity of relatively low-key designers in their forties to address the economic challenges facing the sector. Following months of speculation and his arrival at Dior Homme, forty-year-old Jonathan Anderson was appointed creative...